What Should a B2B Company Profile Include to Impress International Clients?

Why a B2B Company Profile Matters in International Trade

In today's highly competitive global trade environment, a B2B company profile is more than just an introduction — it's your first ticket to earning trust and making a strong impression with international partners. According to Deloitte, transparency and the ability to communicate value are two of the top factors international buyers consider when choosing a supplier, especially for SMEs.

So, what should a B2B company profile include to build credibility and capture attention from global buyers? Below are six must-have elements, compiled from real-world experience and reputable 

1. Clear and Trustworthy Company Introduction

A well-crafted company profile should include:

• Business name, year established, and main industry
• Legal information: tax code, business license
• Full contact details: physical address, domain-based email, and phone number with international support (Zalo/WhatsApp)

According to McKinsey, businesses that provide complete and transparent information are 2.3 times more likely to receive follow-ups from potential buyers compared to those with vague or incomplete profiles. Read more: McKinsey: How B2B winners grow

2. Clear Brand Story and Market Positioning

B2B buyers are not just buying a product — they are choosing a long-term partner. Your profile should clearly answer:

• What inspired your company’s founding?
• What are your core values?
• What role do you aim to play in the global supply chain?

A Gartner report shows that 75% of B2B customers prefer to work with brands that convey sustainability goals and clear positioning — even if there’s no direct contact with sales representatives. Read more: Gartner B2B Buying Journey

3. Professional and Detailed Product/Service Catalog

This is usually the first thing buyers look for:

• Each product should have a concise description, technical specs, and real-world application
• Use high-quality, real photos from multiple angles
• Include demo videos, downloadable catalogs, or website links if available

According to data from Oren Greenberg (2024), 90% of B2B buyers research online before making contact. A clear and well-structured profile can increase inquiry response rates by up to 45%.Read more: OECD Export Insights for SMEs

4. Quality Certifications and Production Capabilities

This builds credibility and assurance for international partners:

• Display international certifications like ISO, HACCP, CE, FSC, FDA, etc.
• Share production capacity, QA/QC processes, and factory infrastructure
• Mention the largest order fulfilled (if any)

OECD reports that certified companies are 38% more likely to succeed in export markets compared to uncertified peers. Read more: Oren Greenberg B2B Stats

5. Experience and Markets Served

You don’t need to have Fortune 500 clients — just show real working experience:

• Mention countries or partners you’ve worked with
• Highlight sample projects
• Add short feedback quotes or testimonials if possible

According to Deloitte Digital, 68% of B2B buyers are willing to work with new suppliers if they can see proof of credibility, such as real feedback or case studies. Read more: Deloitte – B2B Buyer Insights

6. Professional Contact Information & Prompt Response

This is often overlooked — but it directly impacts buyer decisions:

• List a key contact person (name + title)
• Use a corporate email (avoid Gmail/Yahoo)
• Include phone numbers with WhatsApp/Viber support
• Set expectations for reply time (e.g., within 24 hours)

A FedEx study revealed that companies responding within 24 hours have a 36% higher chance of closing a deal.

Conclusion

A great B2B company profile doesn’t need to be fancy — but it must be clear, credible, and purpose-driven. For global buyers, this is your first touchpoint to get on their radar. If you communicate your values, professionalism, and capability effectively, you’re not just another supplier — you become a trusted long-term partner.